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From Fax Machines to Instagram Reels: Modi

New Delhi: Prime Minister Narendra Modi on Thursday reflected on the remarkable transformation of India’s media landscape, recalling his association with journalists over several decades and describing the shift from traditional press releases to the fast-paced world of Instagram reels. Speaking at a Diwali Milan gathering with journalists at the BJP headquarters in New Delhi, Modi said his experience had allowed him to witness significant changes in communication technology, media practices and news dissemination. Recalling his early days in the BJP, he said that during the 1990s, when he was assigned responsibilities for two major nationwide campaigns, sending a press release itself was a challenging task. Party workers often had to search for fax machines to communicate information to the media.

Even after moving to Delhi, he continued handling media-related responsibilities. During Diwali gatherings, his duties included arranging chairs and welcoming journalists. Although cameras were limited in those days, he said, personal relationships between political representatives and media professionals remained strong.

The Prime Minister also recalled an incident from October 2001, when he was preparing to take over as Gujarat Chief Minister. He said a group of journalists had entered his room and informed him about his impending appointment even before the news had become widely known within the party.

Extending Diwali greetings to journalists and their families, Modi acknowledged their demanding schedules, noting that many had attended the gathering despite the ongoing festive season and their responsibility to cover breaking news.

The event also marked a reflection on his 25-year journey as head of government. Modi first assumed office as Gujarat Chief Minister on October 7, 2001, and subsequently became Prime Minister on May 26, 2014. He began his third consecutive term on June 9, 2024.

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