Hyderabad, Jan 29: BASF announced plans to open a Global Digital Hub in Hyderabad, India, in the first quarter of 2026, further strengthening its Global Digital Services Division and expanding its worldwide digital footprint.
The new hub will complement BASF’s existing Digital Hubs in Europe (Ludwigshafen and Madrid) and Asia Pacific (Kuala Lumpur), the company said in a release on Wednesday.
BASF Digital Hubs serve as centers of digital expertise, delivering standardized, scalable digital services to BASF businesses globally.
The Hyderabad Digital Hub will consolidate key digital capabilities at a cost-efficient location, enabling faster, leaner, and more competitive service delivery while reinforcing BASF’s global digital operating model.
“With this next step in value creation within BASF’s back-end organization, we ensure digital service delivery on competitive terms,” said Dr. Dirk Elvermann, Chief Financial Officer and Chief Digital Officer, BASF SE.
“Hyderabad offers all the attributes required of a state-of-the-art Digital Hub with global reach. Seamless collaboration between the new hub in India and our existing Digital Hubs, along with excellent service delivery to our businesses, will be our top priorities,” he added.
As part of its broader digital transformation strategy, BASF aims to reduce complexity and costs by standardizing its digital portfolio and focusing on areas that generate the greatest value for its core businesses.
These efforts will be accompanied by structural adjustments within the Global Digital Services Division, including a planned reduction of the global workforce by 2030 and a decrease in the number of digital specialist locations worldwide. These measures will be implemented responsibly and in full compliance with existing co-determination rights.
Preparations for the Hyderabad Digital Hub are already underway. Hiring and operational activities will commence immediately under the newly established Indian entity, BASF Digital Solutions Private Limited.
We can launch the Hyderabad hub so quickly and scale it sustainably,” said Dietrich Spandau, President, Global Digital Services.
“Our goal is to create an attractive workplace that reflects BASF’s Winning Culture and enables high-performing, globally connected teams,” he added.
The Hyderabad Digital Hub will build on BASF’s long-standing presence in India, which includes manufacturing and research and development operations. “The new Digital Hub strengthens BASF’s commitment to India and supports our ambition to work faster, leaner, and focus on what creates the most value,” said Alexander Gerding, Head of BASF Group Companies in India.