New Delhi, Jan 15: Social media platform X has rolled out new safeguards for its AI chatbot Grok following complaints about inappropriate content.
The updates include blocking the editing of images of real people in revealing clothing, restricting image creation to paid users, and introducing geoblocking in jurisdictions where such content is illegal, reinforcing the platform’s commitment to user safety and legal compliance.
In a statement, X said, “We have implemented technological measures to prevent the Grok account from allowing the editing of images of real people in revealing clothing such as bikinis.”
The restriction applies to all users, including paid subscribers.
Additionally, image creation and editing through Grok are now limited to paid accounts, a move X said would help identify and hold accountable anyone attempting to misuse the tool.
Geoblocking measures have also been introduced to prevent users from generating such images in regions where it is prohibited by law.
The company also said it has introduced geoblocking measures to prevent all users from generating images of real people in bikinis, underwear or similar attire through Grok in jurisdictions where such activity is illegal.
X emphasised that these changes do not alter its existing safety framework. All AI-generated content must continue to comply/adhere with X Rules, regardless of whether users are free or paid subscribers.
The platform said its safety teams are working continuously to introduce additional safeguards, take swift action to remove violating or illegal content, permanently suspend accounts where required, and cooperate with local governments and law enforcement agencies.
Reiterating its safety commitment, X claimed it has zero tolerance for child sexual exploitation, non-consensual nudity and unwanted sexual content. The company said it actively removes high-priority violative content, including Child Sexual Abuse Material (CSAM) and non-consensual imagery, takes appropriate action against offending accounts, and reports cases related to child sexual exploitation to law enforcement authorities when necessary.
Earlier, the Ministry of Electronics and Information Technology (MeitY) issued a notice on January 4 seeking an explanation over the alleged misuse of artificial intelligence tools on social media platforms, amid growing concerns about the generation of inappropriate and unlawful content using AI.
The government action followed complaints and public concern over the use of AI chatbot Grok, integrated with the social media platform X, to create or edit images in ways that could violate privacy, dignity and existing laws.
On January 2, Rajya Sabha MP Priyanka Chaturvedi had also lodged a formal complaint highlighting the misuse of Grok, particularly raising concerns over AI-generated and manipulated images and the potential harm caused by such content.
The developments come amid wider scrutiny by the government over the responsible use of AI technologies and the need for platforms to balance innovation with user safety and legal compliance.